About the Y Brand Strategy
The Y has the unique capacity to address many of the challenges facing the nation today. Through our new brand strategy, we're confident we will extend our relevance and our impact on communities, as we nurture the potential of youth and teens, improve the nation's health and well-being and provide support to our neighbors.
The new brand strategy - the result of more than two years of analysis and input from Y leaders across the country - is designed to help us tell the Y's story and reach more people. There are several components to our strategy, among them an updated logo, a refreshed framework and new nomenclature. What remains unchanged is our mission: to put Christian principles into practice through programs that build healthy spirit, mind and body for all.
The Y Frequently Asked Questions
Revitalizing the Y's Brand Frequently Asked Questions
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Mission Statement
The Madison Area YMCA, part of a worldwide association based on Christian principles, inclusive of all people, provides quality programs that develop a healthy spirit, mind and body, and promotes the Core Values of Caring, Honesty, Responsibility and Respect.
CORE VALUES
Our staff is committed to instilling our Core Values of Caring, Honesty, Responsibility and Respect in all that we do, from teaching a class to maintaining our facilities. Please let us know if we fail to live up to our Core Values at any time.
Caring
To love others; to be sensitive to the well being of others; to help others.
Honesty
To tell the truth; to act in such a way that you are worthy of trust; to have integrity; to make sure your choices match your values.
Responsibility
To do what is right, what ought to be done; to be accountable for your behaviors and obligations.
Respect
To treat others as you would have them terat you; to value the worth of every person, including yourself.
The YMCA encourages all members to exemplify these values, both a the YMCA and in their lives.
Please see our Member Handbook for all Policies.
For driving directions and contact information, click the "Contact" tab off the main page.
