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Madison Area YMCA
Marketing & Communications 
smcevoy@madisonymca.org

For Immediate Release

Sticker Shock Campaign in Madison: Stopping the Sale of Alcohol to Minors

(Madison, NJ) February 21, 2019- Volunteers from the Madison Chatham Coalition and Madison teens participated in a pre-Super Bowl Sticker Shock Campaign, a campaign designed to deter the sale of alcoholic beverages to underage kids.

The group pasted more than 500 bright green “Keep it Legal” stickers on cases of beer, ciders and coolers. Leading up to the Super Bowl, Madison retailers Main Street Wine Cellars and Rose City Liquorsparticipated in this important event that helped remind adults to keep liquor consumption to the over 21 population while enjoying the Super Bowl and helped Chatham young adults and teens make healthy choices.  

Madison teens and Frank Iannarone, owner of Madison Pharmacy participated in a pre-Super Bowl Stick Shock Campaign on Feb. 2. (L-R) Ava Defillipis; Alexis Finkeldey; Frank Iannarone; Jade Heenehan; Julianna Finn; Sanaya Mody; Amanda Granato; Annabella Devincenzo Not pictured: Hanna Beneroff.

The Madison Chatham Coalition is funded by the Office of National Drug Control Policy and is a collaborative partnership between the Substance Abuse and Mental Health Services Administration and Community Anti-Drug Coalitions of America. For more information about the Madison Chatham Coalition, please visit www.madisonchathamcoalition.org.

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