For more information contact:
Madison Chatham Coalition  
staceydmcevoy@gmail.com 

For Immediate Release 

Madison Chatham Coalition Sticker Shock Campaign in Madison:
Liquor Retailers Embrace “Keeping it Legal” 

Pictured at the Madison Chatham Coalition’s Sticker Shock Campaign are Madison High School softball players and their coach Frank Iannarone. (Back Row L-R): Chiara Devincenzo, Cameron Vazquez, Josephine Walker, Sara Stuhlmiller, Yanyan Li, Lilly Disimone, Emily Csatlos, Mary Johansen, MCC Project Coordinator Nixie Castello, Ava Strauss, Karennna Stewar and Grace Collins. (Middle row L-R): Michelle Rhee and Ava De Filippis. (Front row L-R): Sanaya Mody and Madison Camp. 

(Madison, NJ) February 26, 2021- On Feb. 3, volunteers from the Madison Chatham Coalition (MCC), Madison Alliance Addressing Substance Abuse (MAASA) and Madison teens participated in a pre-Super Bowl Sticker Shock Campaign, a campaign designed to remind adults to “keep it legal” by deterring them from purchasing alcohol for minors. The campaign also intended to remind teens to make healthy choices, free from drugs and alcohol. 

Gary’s Wine & Marketplace, Main Street Wine Cellars and Rose City Liquors welcomed Madison High School softball players, Madison Alliance Addressing Substance Abuse (MAASA) and MCC member Frank Iannarone, owner of Madison Pharmacy and a Madison softball coach, to paste bright green “keep it legal” stickers on cases of beer, ciders and coolers.


Volunteers pasted bright green “keep it legal” stickers on alcoholic beverages at Cottage Deli and Wine during the Madison Chatham Coalition’s Sticker Shock Campaign. (Back row L-R) Denis Moynihan, Casey O'Reilly, Ben Goldfield, Chatham Borough Police Officer Brian Colatrella and Siena Wong. (Front row L-R) MCC Project Coordinator Nixie Castello, Selena Mahr and Rachel Williams. 

(Chatham, NJ) February 26, 2021—On Feb. 4, volunteers from the Madison Chatham Coalition (MCC), Municipal Alliance Committee of the Chathams (MACC), and other dedicated volunteers from Chatham Borough law enforcement and government as well as Madison Chatham Coalition Teen Task Force members, participated in a pre-Super Bowl Sticker Shock Campaign. Volunteers pasted bright green “keep it legal” stickers on cases of beer, ciders and coolers at Cottage Deli and Wine, Bottle King, and Hickory Wine Cellar.

About the Madison Chatham Coalition (MCC) 

The Madison Chatham Coalition is funded by the Office of National Drug Control Policy and is a collaborative partnership between the Substance Abuse and Mental Health Services Administration and Community Anti-Drug Coalitions of America. The Madison Area YMCA is a community partner and the local fiscal agent of the Madison Chatham Coalition. For more information about the Madison Chatham Coalition, please visit www.madisonchathamcoalition.org. 

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